interactive and engaging
seamlessly integrated
instant everything
highly personalized & intelligent
big rewards...for all
actionable outcomes
the actionable way to reach, understand
and resonate with lifestyle audiences
hyper personalizing and connecting our user's actions
to the assets they need to elevate their quality of life
case study/beta
lifestyle community:
youth sports
activity/outcome:
athlete development
generations z and alpha (1st truly digital generations)
youth baseball is $13 billion market with 13 million participants
and community of over 40 million
desired outcome - use the sport to advance education/career
low probability of success - 5.6% of HS play in college; 0.01% play professionally
multi-faceted, complex development - not one size fits all
deliverables:
enhanced performance
convenience - aggregation of fragmented industry (info/products/services)
advancement supported by our foundational infrastructure (industry disruptor)
distributed by Perfect Game - largest scouting/event provider in the industry
1,445 MLB, 12,778 draft, 60,000+ scholarships, 1,500 events/year
community users:
have busy lifestyles
highly fragmented activity
intrusive, impersonal solutions
lots of data, but no actionable results
mobile devices -
96% of U.S.
229 minutes use/day
40% of all commerce
engaging this audience:
generational shift - obsolete media
haphazard targeting
limited options to reach them
high cost/significant commitments
intangible results
little control
effective relationships should relate:
emotionally
demographically
psychologically
financially
socially...
...and be actionable!
apps -
142 minutes use/day
5.27 apps/day
audiences
tech
advertising
in-app advertising -
$70 billion/year
67% of digital ads are mobile
70% of advertisers increasing budgets
mobile is overtaking TV ad spending
the solution
lifestyle
enabled
technology
advertising
content
seamlessly aligns with user's preferred lifestyle
gathers intelligence from multiple sources
drives personalized actionable outcomes
provides related personalized content, products and services
delivered at the precise time of user need
highly valuable to user
magnified results
commerce
participation
scheduling
shopping
socializing
events
travel
lodging
destinations
education
"the definition of lifestyle goes
far beyond a market or
brand...it is a family-centric
structure with everything in its
universe revolving around it"
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BASEBALL DEVELOPMENT APP:
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